The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a global release. This advancement coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered mass-produced AI material, a phrase for poor-quality, factory-style content that is often illogical or surreal.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we aim to give people the power to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its service labeled as made with AI. Collectively, over 100 m videos are uploaded to the service every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the level of artificial media they see by using the topic control setting in the app and choosing the AI content topic. Other topics that are already be adjusted under the tool include current affairs, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s rules oblige content makers to label convincing artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any believable artificial content that is unmarked can be deleted under its user guidelines.
Additionally, the service will henceforth add an AI-generated watermark to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This action is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally launching a $2 million educational fund for experts and groups to develop learning resources about ethical AI use. This program will assist charitable organizations focused on training computer science.
Moderation Strategy
The platform has supported its moderation strategy, following discussion over intentions to make redundant hundreds of content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its trust and safety division in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive explained that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content prior to it is viewed by people. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”